According to Nielsen, “podcast advertising generates up to 4.4x better brand recall than other digital ads.” That’s why it’s crucial to have audio advertising that stands out in a rapidly growing podcast and audio advertising market.

AdWeek says that, “audio, be it podcasts or music, resonates and builds trust in a way that other media—traditional, social or digital—does not. Consumers are looking for a connection that only audio can provide.”

Music is closely linked to an emotional imprint, and brands in a way are exactly that: the way they make their customers feel. “Orienting yourself towards the emotional message actually helps you remember the actual music better,” says Dr. Andrea Halpern, professor of psychology at Bucknell University in Pennsylvania.

If that’s a song or jingle associated with your brand, the payoff can be huge.

With our speciality copywriting and comedy writing, we craft songs that elicit smiles and make people excited to hear about the brand.

It’s not just for sh*ts and giggles: laughter and humor actually lowers people’s stress levels and according to Point Park University, when done right, “getting people to laugh also makes them more inclined to think positively about a business and buy its products.”