Sugar Kick
Head of Brand
Theresa Bischof
Creative Direction & Copy
Leah Jereb
Photographer
Carl Ostberg
Videographer
Briggs Ogloff
Client
Apothékary
Type
Creative Direction
Campaign Messaging
Copywriting
Product Naming
On the heels of Ozempic mania, herball wellness brand Apothékary formulated a tincture that would help curb blood sugar spikes before they start—all with clinically studied plants and herbs. No one likes a sugar crash (or the effects of one), however no one wants to be told not to eat sugar.
Leah spearheaded creative direction, campaign messaging, and naming to show that with the help of Sugar Kick, you can have your cake and eat it, too.
KEY CAMPAIGN COPY
Taglines
Make that piece of cake a piece of cake.
Sugar is a part of life. Now, so is Sugar Kick™.
Your sweet tooth’s worst enemy.
Tired of sugar crashes? Grab Sugar Kick™.
The secrets of Okinawa in a bottle.
Have your cake and eat it, too.
Blood sugar spikes meet their match.
Headlines
CREATIVE DIRECTION
CREATIVE DIRECTION
Concepting | Moodboard + Shot List | Collaboration w/ Photographer
