Take the Edge Off®, a fast-acting herbal tincture for stress relief, launched an entire product category which has since earned millions in revenue at Apothékary. Take the Edge Off® sold out twice after launch and was nominated by Beauty Independent Beacon Awards for best product launch in the wellness category for 2023.

Leah led the creative direction, product naming, packaging copy, and messaging for this campaign, carving out a new category and making a splash in the wellness industry.