PR Portfolio


Leah has a secret (ok, it’s not a secret!). Before her time as a copywriter + creative leader, she started her career in communications at National Geographic for about 4 years. Scroll down to see some of the stuff she accomplished, or read this really self promotional essay she wrote about it several years ago (honestly, there’s some interesting stuff in there).

Media Bookings

Leah used to email editors and writers and say “pleeeeease interview this very smart person.” It often worked.

Skate the World Book Cover

Skate the World

Skate the World: Photographing One World of Skateboarding earned high-profile and niche media placements timed to the publication date, raising the profile of author Jonathan Mehring and National Geographic Books. Media highlights included: an online exclusive with Vanity Fair, print mention in Vanity Fair, an Instagram post on @natgeo, and coverage in top-tier skateboarding magazines Thrasher and The Skateboard Mag.

Webby Award-Honored Social Campaign

#WilderNextGen

Leah created and ran the social campaign #WilderNextGen, which was created to promote the cover story of National Geographic’s October 2016 issue. The campaign earned an honorary mention from the Webby Awards.

Tapping Unlikely Influencers

After the last president implemented a gag order on U.S. environmental agencies and national parks, a bunch of “alt” Twitter accounts popped up to fill the void. Leah reached out to them to promote a National Geographic interactive on climate change. The accounts shared the interactive, driving traffic to the page and meaningfully inserting Nat Geo into the conversation.

F.Y.I.

THIS PAGE IS

UNDER CONSTRUCTION.

Just like you. Just like me. Just like all of us. 🥲

more goodness coming soon // in the meantime, check out my LinkedIn for select media placements

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Social Copy | Oh Happy Day Party Shop

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SXSW Campaign | Booz Allen Hamilton